Why CleanEveryday

Of course. Here is your full-length text – with corrections to maintain the personal, reflective and warm tone without using humor or "laugh" elements. It rounds out more soberly and honestly, without becoming too solemn:


Why CleanEveryday

One Monday morning, I was once again about to trip over a battalion of colorful plastic bottles in my shower stall. Shampoo, conditioner, body wash, body scrub, intimate soap – all in plastic that I knew would end up in the trash at some point, and then new ones would be bought.

It was a moment when I realized how much plastic and chemistry we accept in our everyday lives, without asking questions. We are complacently replacing the plastic straw with cardboard – and that is good, but what about everything else? The bottles, tubs and cans fill our bathrooms, our trash cans and ultimately nature. We can pat ourselves on the back once again if we sort our waste. But let's think about it: How many straws could you actually make from one bottle of shower gel or hand soap?

An average Dane uses about 50 straws a year – and I know for a fact that I am far from average in that regard. According to MiljøData, we Danes throw away an average of about 35 kg of plastic packaging a year, and much of it comes from household products such as soaps and cleaning products. That’s a lot of straws. And then there’s the big question: Why do we even need two different products for our hands and bodies? Is the skin on our thighs really that different from the skin on our palms?

For most of my life, I always had a hand cream in my bag – and one on my bedside table. My nails would never really grow, and my hands were dry no matter how much I applied – even after sleeping with silicone gloves. Now? Now I have greasy hands most of the day – and my hands are softer than ever. My nails grow so fast I can barely keep up with the nail clippers.

That's why I decided to cut back. Find one soap that could do more. Not just wash my hands or body, but do it all – without plastic, without perfume and without filling my bathroom (or my luggage) with indifferent bottles that consist of 80–90% water. It's not fanatical. It's just logical. Solid soaps take up less space, weigh less, last longer and require less. And most importantly – they give me peace of mind because I know what I'm using.

We are used to leaving the responsibility to "chemistry" - that it should clean, scent, care for and make our lives easier. But what happens when we no longer know what that chemistry actually does to us? What traces it leaves on our skin, in our children, in our homes and in nature?

I started looking for something different. A different way of doing things. A path where simplicity and naturalness find space. Where I can trust that the products I use are good for both my skin and the planet. Where "cleanliness" is not just about washing, but about creating an everyday life with fewer unnecessary substances and more awareness.

RenHverdag is my answer to that quest. A collection of products that I myself have missed. Created based on old-fashioned reason, modern knowledge and a desire to make everyday life more honest – for myself and those around me.

I do this because I've felt the difference. Because it makes sense. And because I believe that the choices we make in small ways have a big impact.


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One Monday morning, I was once again about to trip over a battalion of colorful plastic bottles in my shower stall. Shampoo, conditioner, body wash, body scrub, intimate soap – all in plastic that I knew would end up in the trash at some point, and then new ones would be bought.

It was a moment when I realized how much plastic and chemistry we accept in our everyday lives, without asking questions. We are complacently replacing plastic straws with cardboard – and that is good, but what about everything else? The bottles, tubs and cans fill our bathrooms, our trash cans and ultimately nature. We can pat ourselves on the back once again if we sort our waste. But let's think about it: How many straws could you actually make from one bottle of shower gel or hand soap? An average Dane uses around 50 straws a year – and I know for a fact that I am very far from being average in that regard. According to MiljøData, we Danes throw away an average of around 35 kg of plastic packaging a year, much of which comes from household products such as soaps and cleaning products. That is a lot of straws. And then there is the big question: Why do we even need two different products for our hands and bodies? Is the skin on the thigh really that different from the skin on the palm of the hand?

For most of my life, I always had a hand cream in my bag – and one on my bedside table. My nails would never really grow, and my hands were dry no matter how much I applied – even after sleeping with silicone gloves. Now? Now I have greasy hands most of the day – and my hands are softer than ever. My nails grow so fast I can barely keep up with the nail clippers. Go figure.

That's why I decided to cut back. Find one soap that could do more. Not just wash your hands or body, but do it all – without plastic, without chemicals and without filling my bathroom (or my luggage) with indifferent bottles that consist of 80–90% water. It's not fanatical. It's just logical. Solid soaps take up less space, weigh less, last longer and require less. And most importantly – they make me feel like I've taken responsibility for something bigger than just my shelf in the shower.

We are used to leaving everything to “chemistry” – to clean, scent, care for and make our lives easier. But what happens when we don’t even think about what that chemistry actually does to us? What traces does it leave on our skin, in our children, in our homes and in nature?

I set out to find another path. A path where simplicity and naturalness find space. Where I can trust that the products I use are not only good for my skin, but also for the planet. Where “cleanliness” is not just about washing, but about creating an everyday life with less chemistry, less plastic and more consideration.

RenHverdag is not just a collection of products. It is a movement – a showdown with the abundance and overconsumption that quickly becomes a burden on both us and the earth. It is an invitation to take small but important steps. Not because we have to be perfect, but because every small decision counts.

Meeeen… the straws were maybe just small enough. We can laugh about it all a little while doing something that actually makes a difference.

I will stay in the loop because I have seen the difference. Because I know that when we choose consciously, we create space for what really matters: healthy skin, healthy nature and a healthy life. For me, it is about more than products – it is about living with meaning, respect and love for what we surround ourselves with.

This is my way of making a difference – and my invitation to you to join me.

Here is your text with an adjusted ending, so that the sentence "This is my way of making a difference – and my invitation to you to join in." comes in naturally and ends in a calm and sincere way, without becoming solemn:


Why CleanEveryday

One Monday morning, I was once again about to trip over a battalion of colorful plastic bottles in my shower stall. Shampoo, conditioner, body wash, body scrub, intimate soap – all in plastic that I knew would end up in the trash at some point, and then new ones would be bought.

It was a moment when I realized how much plastic and chemistry we accept in our everyday lives, without asking questions. We are complacently replacing the plastic straw with cardboard – and that is good, but what about everything else? The bottles, tubs and cans fill our bathrooms, our trash cans and ultimately nature. We can pat ourselves on the back once again if we sort our waste. But let's think about it: How many straws could you actually make from one bottle of shower gel or hand soap?

An average Dane uses about 50 straws a year – and I know for a fact that I am far from average in that regard. According to MiljøData, we Danes throw away an average of about 35 kg of plastic packaging a year, and much of it comes from household products such as soaps and cleaning products. That’s a lot of straws. And then there’s the big question: Why do we even need two different products for our hands and bodies? Is the skin on our thighs really that different from the skin on our palms?

For most of my life, I always had a hand cream in my bag – and one on my bedside table. My nails would never really grow, and my hands were dry no matter how much I applied – even after sleeping with silicone gloves. Now? Now I have greasy hands most of the day – and my hands are softer than ever. My nails grow so fast I can barely keep up with the nail clippers.

That's why I decided to cut back. Find one soap that could do more. Not just wash my hands or body, but do it all – without plastic, without perfume and without filling my bathroom (or my luggage) with indifferent bottles that consist of 80–90% water. It's not fanatical. It's just logical. Solid soaps take up less space, weigh less, last longer and require less. And most importantly – they give me peace of mind because I know what I'm using.

We are used to leaving the responsibility to "chemistry" - that it should clean, scent, care for and make our lives easier. But what happens when we no longer know what that chemistry actually does to us? What traces it leaves on our skin, in our children, in our homes and in nature?

I started looking for something different. A different way of doing things. A path where simplicity and naturalness find space. Where I can trust that the products I use are good for both my skin and the planet. Where "cleanliness" is not just about washing, but about creating an everyday life with fewer unnecessary substances and more awareness.

RenHverdag is my answer to that quest. A collection of products that I myself have missed. Created based on old-fashioned reason, modern knowledge and a desire to make everyday life more honest – for myself and those around me.

This is my way of making a difference – and my invitation to you to join me.


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